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☆ As Reddit goes public, advertisers say it needs to do more to prove it can boost their sales
▼ + stars: | 2024-03-21 | by ( Lara O'Reilly | Lauren Johnson | ) www.businessinsider.com time to read: +7 min

"Advertising on Reddit is rapidly evolving, and we are still in the early phases of growing this business," Reddit wrote in its IPO filing. The company said advertisers were attracted to Reddit due to its "high-intent" audience, much of which is hunting for product recommendations. And elsewhere, Reddit doesn't have the kind of e-commerce structure that Meta, TikTok, and Google have built, experts said. It has poached ad talent from companies like Pinterest and Meta to grow its ad business. Also last year, Jim Squires, a former longtime Meta ad exec, joined Reddit in a new role as EVP of business marketing and growth.

Persons: it's, Reddit, Reddit hasn't, Brad Kay, Reddit didn't, haven't, TikTok, Jerry Daykin, Daykin, Carly Carson, Reddit doesn't, Anthony Macro, Harold Klaje, Klaje, Jim Squires, Jeff MacDonald, That's, MacDonald, PMG's Carson Organizations: Google, Business, Brand, Meta, Beam Suntory, PPC, Reddit, YouTube Locations: Meta

☆ Reddit power users balk at chance to participate in IPO as Wall Street debut nears
▼ + stars: | 2024-03-20 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +10 min

It's not just market conditions that have Reddit moderators like Gilbert forgoing the investment opportunity. Reddit has long had a rocky relationship with moderators and the site's most dedicated users, or Redditors. In total, Reddit said underwriters have reserved 1.76 million of the 8 million shares in the IPO for the DSP. Meme stocksOf all companies, Reddit knows something about stock market volatility. However, given the dearth of tech IPOs since the start of 2022, White said Reddit's offering is "probably a little more risky."

Persons: Jonathan Raa, Sarah Gilbert, she's, She's, Airbnb, Doximity, Reddit's, Klaviyo —, It's, Gilbert forgoing, Reddit, Steve Huffman, Gilbert, you've, Alexis Ohanian, Twitch, BuckRowdy, Joshua White, White, FormicaDinette33, subreddits, it's, Wrestlegirl, Maharaj, shouldn't, He's, jeering, Courtnie Swearingen, Victoria Taylor, Swearingen, San, — CNBC's Cameron Costa Organizations: Nurphoto, Getty, New York Stock Exchange, Cornell University's Citizens, Technology, Google, YouTube, Facebook, CNBC, GameStop, AMC Entertainment, Vanderbilt University Locations: New, Chicago, San Francisco

☆ A NSFW Reddit community is now a 'Christian Minecraft server' as moderators attack the site's 'disgusting' and 'disrespectful' monetization moves
▼ + stars: | 2023-06-18 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +3 min

A popular NSFW Reddit community has been transformed into a "Christian Minecraft server." An adult content community on Reddit says it's turned into a "Christian Minecraft server" in protest over the platform's "treacherous" pricing policy. Its moderators said it's "bidding farewell" to its NSFW content and is attempting to become an "amusing" place instead. "The important takeaway here is Reddit does not care about this community and Reddit does not care about you," they wrote. Another moderator for the community r/IndianSkincareAddicts said it's making its subreddit private "indefinitely" from June 23 and called the company's actions "disgraceful, disrespectful and downright disgusting."

Persons: subreddit, it's, subreddits, Reddit, Steve Huffman, VinlandSaga, IndianSkincareAddicts, Reddit didn't Organizations: Financial Times Locations: Reddit

☆ People are starting to place bets on Reddit's civil war
▼ + stars: | 2023-06-17 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

Hundreds of punters have placed a bet on whether Reddit will reverse its API pricing move. BetUS told Insider that people are "undecided" about the site walking back that decision. Almost all bets think Steve Huffman will still be CEO of Reddit by the end of the year. Hundreds of people are putting money on whether the company will back-track on its new API pricing policy or oust its CEO Steve Huffman, BetUS told Insider. Almost all bets have been on Huffman still being CEO by December 31, BetUS added.

Persons: BetUS, Steve Huffman, Huffman, Christian Selig, Reddit, Reddit didn't Organizations: Financial Times

☆ Reddit users are planning a 48-hour blackout to protest its new pricing policy
▼ + stars: | 2023-06-11 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +3 min

Users are protesting Reddit's new pricing policy that charges third-party apps for using its API. Nearly 3,500 subreddit forums are set to go private for 48 hours on Monday to protest Reddit's new pricing policy, BBC News reported. The user also wrote that if Reddit didn't "fix what they've broken" then the community would take further action. Its developer, Christian Selig, said in a Reddit post that it's being asked by the platform to pay $0.24 for every 1,000 requests to its API. The pricing policy will take effect from July 1.

Persons: Steve Huffman, Reddit, Toptomcat, aren't, Huffman, Christian Selig, Reddit didn't Organizations: BBC News, Google, Microsoft, New York Times

☆ Reddit will charge hefty fees to the many third-party apps that access its data
▼ + stars: | 2023-06-01 | by ( Rohan Goswami | In Rohangoswamicnbc | ) www.cnbc.com time to read: +3 min

Application programming interfaces (APIs) have long been the way that third parties access the data from large internet companies and connect to their apps. Reddit has a thriving ecosystem of apps, plugins, and services created by amateur and professional developers. Users and developers were outraged when Twitter said it would charge $42,000 for 50 million requests. Apollo said it paid about $166 for the same number of API requests from the online-image sharing service Imgur. While many companies charge for API use, Reddit has historically derived the bulk of its income from advertising.

Persons: Baumgartner, Reddit, Conde Nast, Elon Musk, Twitter, Reddit didn't Organizations: Advance Publications, Charter Communications, Warner Bros ., Twitter

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